Vadim Ledvin | Organic Design

In collaboration with a scenic shop, we designed how to light a car in the traditional style of car commercial photography, except the car was in a plexiglass box on a NYC street and could not have any cables running to it. A really special NYC treat to see a collaboration between two design powerhouses - Kith and BMW.

Daytime view

Original design sketch and proof of concept.

The initial intent was to create a backwards KITH logo out of LED Neon and suspend it above the car so that you would see the KITH logo in photos of the BMW. Due to time and budget constraints we ended up settling for a soft was and lines for reflections.